Growth Models

Kwipoo leverages sophisticated empirical growth algorithms to forecast your product or service subscription growth rates.

The Bass Model was developed by Frank Bass and describes the process of how new products and services are adopted as an interaction between users and potential users.  The Bass Model has been described as the most famous empirical generalization in marketing, along with The Dirichlet,  and is among the most cited published works.  The Bass diffusion is a Ricatti equation with constant coefficients.  The Bass Model Explained

The Dirichlet Model of repeat buying and brand choice, promulgated by Dr. Ehrenberg, is a negative binomial distribution extended to account for brand choices.  The Dirichlet accounts for a number of empirical generalizations including the Duplication of Purchase Law, Double Jeopardy, and Natural Monopoly.  The Dirichlet has been described as the most famous empirical generalizations in marketing, along with The Bass Model.  The Dirichlet Explained.

Kwipoo includes and integrated Bass vs Dirichlet Comparison tool that permits users to model both types of growth forecast side by side.  This is a powerful tool for entrepreneurs that are creating their business plan and business model.