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The Bass diffusion model was developed by Frank Bass and describes the process of how new products and services are adopted as an interaction between users and potential users.
“The probability of adopting by those who have not yet adopted is a linear function of those who had previously adopted.” Frank Bass
1. Bass, Frank M. 1963. “A Dynamic Model of Market Share and Sales Behavior,” Frank M. Bass, Proceedings, Winter Conference American Marketing Association, Chicago, IL, (Bass Model section starts on page 269).
2. Bass, Frank M. 1967. A new product growth model for consumer durables. Purdue Working Paper.
3. Bass, Frank M. 1969. A new product growth for model consumer durables. Management Science.
4. Bass, Frank M. 2004. Comments on “A new product growth for model consumer durables.” Management Science.
5. Rogers, Everett M. 1962. Diffusion of innovations. New York: The Free Press.
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